The essential branding guide for the small business owner. Learn vital tips to growing, developing and maturing your brand identity. Its not overly technical, but still highly informative for ‘those who don’t know’.

There are plenty of informative branding articles on the web that cover a variety of topics. My branding guide happens to be from that of the graphic designer’s perspective, so I recognize that and am aware that its skewed to a more technical aspect of branding. That said, for businesses that don’t quite have the need for a full-time or in-house design staff, and rely on freelance or independent branding specialists, this information is critical to maintaining and growing your brand the right way. Take it from decades of experience.

branding 101: 1. What is branding?

The real basics, not a bunch of boring jargon, I promise. This brief primer on branding will get you up to speed with the gist of everything you need to know as a small business owner.

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branding 101: 2. Brand collateral

The essential brand identity guide for the small business owner. Learn vital tips to growing, developing and maturing your brand identity.

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branding 101: 3. Asset management

The essential brand identity guide for the small business owner. Learn vital tips to growing, developing and maturing your brand identity.

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branding 101: 4. Brand ethics

The essential brand identity guide for the small business owner. Learn vital tips to growing, developing and maturing your brand identity.

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branding 101: 5. Preparing artwork

The essential brand identity guide for the small business owner. Learn vital tips to growing, developing and maturing your brand identity.

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branding 101: 6. Brand guidelines

The essential brand identity guide for the small business owner. Learn vital tips to growing, developing and maturing your brand identity.

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Often underestimated, the quality of your photos can make all the difference in how your brand is interpreted. Expert post-production photo editing mastery will help wring every drop of performance from your images.

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I’ve painstakingly worked to compile a legit list of branding and graphic design terms that you’ll come across in the day to day journeys that are your visual communications. Perhaps you’ll get something out of it. Perhaps its just a tool I can reference people to, who knows. Either way, here it is.

glossary
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Use this handy dandy printable guide to help ensure your brand is healthy. The brand checklist provides you a quick and easy-to-use overview of all the critical components that make up your brand. Do it like now.