At groovy we are all about the brands–brand identity is our specialty. Along with specialty–and the sheer fact of 30 years of designing brands–comes an intrinsic understanding of all that encompasses a stupid fuckin brand and its stupid fuckin identity.

That said, I want to pick on the shit out of some brands and some brand identity bullshit. No brand is safe, no allegiance spared. The following is my running culmination of designing cool brands that pick on cool brands that are cool brands in and of themselfs. That not cool enough… lets not mention none of this shit is edited or limited by some lame board room, fogey ass marketing director or bullshit business owner. Straight from the uninhibited graphic designers mother fuckin brain.

Old school throwback, I think over 10 years old now?

defacto groovy.xyz shark jaws logo

Details coming soon, for those who can handle it…

defacto groovy.xyz shark jaws logo

…not Fecal Lobin’.

defacto groovy.xyz shark jaws logo

This one is pretty fuckin cool… details to come.

defacto groovy.xyz shark jaws logo

Self explanatory. A bunch of shit that nerds probably would wear and probably will buy.

defacto groovy.xyz shark jaws logo

Oh this one is extreme, for extreme fuckers that want to be extreme motherfuckers that take shit to the motherfucking extreme.


defacto groovy.xyz shark jaws logo

Rough one, more coming soon…

defacto groovy.xyz shark jaws logo

Exclusive brand of the quality pit bull owner.